Grumpy Bums Bakaj Ilarodoj Por Infanoj by Angela Spindler

Grumpy Bums Bakaj Ilarodoj Por Infanoj by Angela Spindler is a highly esteemed winner of the very prestigious 2024 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2024

Grumpy Bums Bakaj Ilarodoj Por Infanoj

by Angela Spindler

Client: Depot Creative

Bronza A' Design Award Winner in Pakado Category

16,738

Verified Award Winner

Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Bakaj Ilarodoj Por Infanoj

La agentejo evoluigis la markan proponon de Sweet Victory perfekte resumante la markajn avantaĝojn. Ili kreis lingvon de triumfo. De la strategia verba identeco kaj rakonto, ili kreis ludeman vizualan identecon, ilustris la markajn maskotojn Grumpy Bums kaj desegnis produktan pakaĵon kaj ciferecajn rimedojn. Kun la markaj kernaj valoroj de bonkvalito, kuneco kaj senstresa malordo, la agentejo evoluigis pakaĵon por esti engaĝa kaj amuza sperto kunigante familiojn tra bakado.

The Recognition

About the Bronza A' Design Award

Grumpy Bums Bakaj Ilarodoj Por Infanoj estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Grumpy Bums Bakaj Ilarodoj Por Infanoj estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Grumpy Bums Bakaj Ilarodoj Por Infanoj bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler