Dreavita Mental Wellness Markigado by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Markigado by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

BronzoGrafiko· 2024

Dreavita Mental Wellness Markigado

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronza A' Design Award Winner in Grafiko Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Markigado

Dreavita estas progresema kaj inkluziva bonfartomarko. La vida identeco celis esti sentema, respektoplena kaj konsiderema, reflektante la inkluzivan karakteron de la marko. La koncepto naskiĝis el la ideo de forta naturo kaj nomiĝas Simpleco-Inspirita Rezistemo. Ĉar la naturaj modeloj aludas al konstanteco, forto kaj kresko, la markigado celas transdoni tiujn mesaĝojn per afirmoj kaj minimalisma desegna aliro. La ilustraĵoj fokusiĝas al naturaj modeloj, montrante ke ripeto kaj rezistemo rezultigas sukceson en la vivo.

The Recognition

About the Bronza A' Design Award

Dreavita Mental Wellness Markigado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Dreavita Mental Wellness Markigado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Dreavita Mental Wellness Markigado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery