Chilled Milk Carton Kartono de Kazuo Fukushima and Haruka Takeuchi

La dizajno Chilled Milk Carton Kartono de Kazuo Fukushima and Haruka Takeuchi estas tre estimata gajninto de la prestiĝa 2024 Bronza A' Design Award en la Konkursa Kategorio Pakada Dezajno.

BronzoPakado· 2024

Chilled Milk Carton Kartono

de Kazuo Fukushima and Haruka Takeuchi

Kliento: Meiji China Investment Co.,Ltd.

Gajninto de Bronza A' Design Award en la Kategorio Pakado

16,548

Kontrolita Premiogajninto

Kontroli Premiostaton por #159694

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Chilled Milk Carton Kartono

Por konkurenci en la altkvalita lakta merkato de Ĉinio, unika teknologio kreis premiuman lakton celatan al virinoj aĝataj 30-50, miksante 100-elcentan krudan lakton kun nutraĵkonservanta koncentriga teknologio por riĉa gusto. La projekto redifinas laktan pakaĵaron, kombinante novigon kaj japanan kvaliton kun luksa gusto. La violkoloro de la pakaĵo simbolas noblecon, akcentita per blanko kaj oro por eleganteco kaj kvalito, igante la dezajnon aparte memorindan.

La Agnosko

Pri la Bronza A' Design Award

Chilled Milk Carton Kartono estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Chilled Milk Carton Kartono estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Chilled Milk Carton Kartono bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensioj kaj Pakado: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etikedoj: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Produkta Teknologio: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizajna Defio: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Esplorado: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiro: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Projekta Daŭro: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Funkcia Fluo: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentoj: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Teamanoj: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Bildaj Kreditoj: Photographer: Zhu Jie