Xuannao Master Cha Marka Identeco by Chushan Design

Xuannao Master Cha Marka Identeco by Chushan Design is a highly esteemed winner of the very prestigious 2024 Arĝenta A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

ArĝentoGrafiko· 2024

Xuannao Master Cha Marka Identeco

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Arĝenta A' Design Award Winner in Grafiko Category

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Verified Award Winner

Verify Award Status for #160263

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xuannao Master Cha Marka Identeco

Xuannao Master Cha estas marka identeco kreita por ĉina marko de ŝaŭmanta teo. La emblemo montras pandon praktikantan ĉinan Qi Gong sub la ideogramo por Qi, skribita per hele oranĝkolora kaligrafio. La panda figuro, nomata Da Qi Xia, havas dignan mienon kaj sugestas heroecon kaj viglan spiriton. Ĉi tiuj kvalitoj estas ligitaj al la vezikoj en la teo. La kaligrafio kaj la pando enradikigas la markon en la orienta kulturo kaj faras la trinkaĵon konata al lokaj konsumantoj. La emblemo ne havas fiksan grandecon, do ĝiaj pozoj kaj skalo povas esti adaptitaj al ĉiu aplikaĵo.

The Recognition

About the Arĝenta A' Design Award

Xuannao Master Cha Marka Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Xuannao Master Cha Marka Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Xuannao Master Cha Marka Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design