Judinstrom Beer Bierpakado by Olha Takhtarova

Judinstrom Beer Bierpakado by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2024

Judinstrom Beer Bierpakado

by Olha Takhtarova

Client: SOTB and D

Fera A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #160960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Judinstrom Beer Bierpakado

Judinstrom Beer estas pakaddezajno kreita por metibirfarejo en Montrealo, Kanado. La pakado uzas normalan 473 ml aluminan skatoleton, kun etikedo mezuranta 5 je 8 coloj presita per fleksografio. Skandinaviaj motivoj estas prezentitaj en moderna interpreto per plataj grafikaj ilustraĵoj kaj tiparo kun rektaj linioj kaj anguloj. La kolorpaletro kombinas profundan bluon, grizajn nuancojn kaj blankon. La minimalisma aranĝo konservas la markonomon, biertipon kaj alkoholenhavon legeblaj, dum komuna vida kerno permesas aldoni pliajn bierstilojn al la gamo.

The Recognition

About the Fera A' Design Award

Judinstrom Beer Bierpakado estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Judinstrom Beer Bierpakado estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Judinstrom Beer Bierpakado estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.