Feixi Grand View Afiŝo by Feixi Digital Culture and Media

Feixi Grand View Afiŝo by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

FeroGrafiko· 2024

Feixi Grand View Afiŝo

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Fera A' Design Award Winner in Grafiko Category

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Verified Award Winner

Verify Award Status for #161167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Afiŝo

Feixi Grandioza Vido estas afiŝo kreita por prezenti la evoluon de la distrikto Feixi en la provinco Anhui, Ĉinio. La afiŝo montras ekonomian progreson, kulturan heredaĵon, geografion kaj lokan vivon el pluraj vidpunktoj. Altdifinaj lokaj fotoj formas la ĉefan vidan elementon, kaj lini-elementoj gvidas la rigardon tra kompakta aranĝo. Unukolora skemo kun gradientaj tonoj aldonas profundon al la bildoj. La teksto estas tajpita por klara legado. La formato mezuras 297 je 210 milimetroj. La afiŝo estis montrita en interretaj kaj eksteraj medioj, inkluzive de reklamado ĉe busĉesigejoj en la distrikto Feixi.

The Recognition

About the Fera A' Design Award

Feixi Grand View Afiŝo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Feixi Grand View Afiŝo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Feixi Grand View Afiŝo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu