Hug Me Brakseĝo by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 Ora A' Design Award in Mebla Dezajno Competition Category.
OroMebloj· 2025
Hug Me Brakseĝo
by Zipeng Zhou
Client: Steel-Land
Ora A' Design Award Winner in Mebloj Category
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- Verified Award Winner
- Verify Award Status for #163159
The Design
About Hug Me Brakseĝo
Hug Me estas brakseĝo desegnita por malstreĉita sidado hejme. La brakoj etendiĝas eksteren en formo inspirita de brakumo. Dika, fortika bazo donas al la brakseĝo solidan kaj stabilan aspekton. La dorsapogilo kliniĝas je 105 gradoj por sekvi la kurbojn de la korpo, kio taŭgas por legado, ripozo kaj familiaj kunvenoj. Integrita strukturo kombinas enkonstruitan metalan framon kun malrapide resaltanta muldita ŝaŭmo, kaj la tegaĵo estas mane kudrita sen gluo. Versioj el poliestra fibro kaj ŝafida lano estas ofertataj en pluraj koloroj, kun akvo- kaj makulo-rezista finaĵo.
The Recognition
About the Ora A' Design Award
Hug Me Brakseĝo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Hug Me Brakseĝo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Hug Me Brakseĝo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust. - Dimensions & Packaging
- 800mm*600mm*500mm
- Tags
- Chair, Steel-land, Hug, Furniture
- Production Technology
- The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
- Design Challenge
- If the product is comfort and how to make it more durable while remain the unique appearance.
- Research
- The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
- Inspiration
- On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
- Project Duration
- It is published on 4th, May, 2024 in Guangdong, China.
- Operation Flow
- This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
- Team Members
- Zhou Zipeng
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