Kakao AI Campus Marka Identeca Dezajno de LMNT Company

La dizajno Kakao AI Campus Marka Identeca Dezajno de LMNT Company estas tre estimata gajninto de la prestiĝa 2025 Ora A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

OroGrafiko· 2025

Kakao AI Campus Marka Identeca Dezajno

de LMNT Company

Kliento: LMNT Company

Gajninto de Ora A' Design Award en la Kategorio Grafiko

238,116

Kontrolita Premiogajninto

Kontroli Premiostaton por #167330

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Kakao AI Campus Marka Identeca Dezajno

Kakao AI Campus estas marka identeca dezajno kreita por lernejo dediĉita al artefarita inteligenteco. La kampuso estas malfermita al kompaniaj dungitoj, lokaj komunumoj, civitanaj grupoj kaj homoj kun limigita cifereca aliro, kaj ĝi subtenas la trejnadon de AI-talentoj. La marka sistemo inkluzivas pli ol 50 ikonojn, ŝlosilajn vidaĵojn, ilustraĵojn, signaron kaj morfajn movbildojn konstruitajn ĉirkaŭ la temo de la senlima potencialo de individuoj. Aliro de dezajno por ĉiuj plibonigas videblecon kaj gvidas moviĝon ene kaj ekster la spaco.

La Agnosko

Pri la Ora A' Design Award

Kakao AI Campus Marka Identeca Dezajno estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Kakao AI Campus Marka Identeca Dezajno estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Kakao AI Campus Marka Identeca Dezajno kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensioj kaj Pakado: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Etikedoj: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Produkta Teknologio: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Dizajna Defio: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Esplorado: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiro: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Projekta Daŭro: Seoul, Republic of Korea
Funkcia Fluo: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Teamanoj: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Bildaj Kreditoj: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.