Castanea Nectar Ĉefa Funkcio: Mielpakado by Inna Kovalenko

Castanea Nectar Ĉefa Funkcio: Mielpakado by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2025

Castanea Nectar Ĉefa Funkcio: Mielpakado

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Bronza A' Design Award Winner in Pakado Category

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Colors

The Design

About Castanea Nectar Ĉefa Funkcio: Mielpakado

Libroteksto: Castanea Nectar estas pakaddezajno por kaŝtana mielo. Akvarela ilustra tekniko esprimas la malpezecon de kaŝtanaj floroj kaj folioj. La emblemo uzas glatajn, iomete viskozajn liniojn por sugesti la densecon kaj riĉecon de kaŝtana mielo, dum striktaj formoj memorigas pri la forto de la kaŝtanarbo. Malgranda abelo ligas la elementojn de la emblemo. La mielo estas prezentita en 250-grama vitra ujo kun etikedo de 125 per 55 milimetroj, metita en skatolon de 85 per 85 per 110 milimetroj. La dezajno referencas al la kaŝtanarbo kiel verda simbolo de Kijivo.

The Recognition

About the Bronza A' Design Award

Castanea Nectar Ĉefa Funkcio: Mielpakado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Castanea Nectar Ĉefa Funkcio: Mielpakado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Castanea Nectar Ĉefa Funkcio: Mielpakado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko