Chinese Zodiac Gift Box Donackesto by Tao Ran

Chinese Zodiac Gift Box Donackesto by Tao Ran is a highly esteemed winner of the very prestigious 2025 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2025

Chinese Zodiac Gift Box Donackesto

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Bronza A' Design Award Winner in Pakado Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Donackesto

La Donackesto de la Ĉina Zodiako estas pakaĵo kreita por pupoj de la ĉina zodiako. La zodiakaj bestoj estas desegnitaj per simplaj linioj anstataŭ tradiciaj ilustraj metodoj. Ĉiu motivo restas konciza kaj facile rekonebla, kunigante antikvajn temojn kun moderna vida lingvo. La ekstera skatolo estas farita el 1000-grama grifelkartono kaj 128-grama glacikolora papero kun varmpremita foliado. La interna skatolo estas farita el 500-grama grifelkartono kaj 128-grama glacikolora papero kun varmpremita foliado kaj skulptita EVA-pleto. La skatolo estas destinita kiel donaco por amikoj.

The Recognition

About the Bronza A' Design Award

Chinese Zodiac Gift Box Donackesto estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Chinese Zodiac Gift Box Donackesto estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Chinese Zodiac Gift Box Donackesto bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.