Made Home Reteja Dezajno by Eun Ji Kim is a highly esteemed winner of the very prestigious 2025 Fera A' Design Award in Retejo kaj Reta Dezajno Competition Category.

FeroReto· 2025

Made Home Reteja Dezajno

by Eun Ji Kim

Client: Eun Ji Kim

Fera A' Design Award Winner in Reto Category

48,308

Verified Award Winner

Verify Award Status for #169398

View at A' Design Award Press Release Award Badge

Colors

The Design

About Made Home Reteja Dezajno

Made Home reimaginas la interretan vendoplacon kunfandante retkomercion kun rakontarto por montri la hejm-farajn manĝaĵajn artizanojn de Novjorko. La dezajno emfazas klarecon kaj engaĝiĝon, prezentante intuician navigadon, dinamikajn bildojn kaj zorge kuratan aranĝon kiu elstarigas la metion de ĉiu kreinto. La prioritato de alirebleco kaj uzantsperto kreskas pli profundan ligon inter artizanoj kaj konsumantoj. Transformante ciferan komercion en komunume pelitan sperton, Made Home altigas loke produktitajn varojn kaj la rakontojn malantaŭ ili.

The Recognition

About the Fera A' Design Award

Made Home Reteja Dezajno estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Made Home Reteja Dezajno estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Made Home Reteja Dezajno estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
Dimensions & Packaging: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Tags: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
Production Technology: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
Design Challenge: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
Research: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
Inspiration: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Project Duration: The project started in April 2024 and finished in November 2024 in New York.
Operation Flow: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.