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At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj by Lance Francisco

At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj by Lance Francisco is a highly esteemed winner of the very prestigious 2025 Bronza A' Design Award in Dezajno de Besta Prizorgado, Ludiloj, Provizoj kaj Produktoj por Bestoj Competition Category.


BronzoBesta Prizorgado· 2025

At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj

by Lance Francisco

Client: Lance Francisco

Bronza A' Design Award Winner in Besta Prizorgado Category

25,116

Verified Award Winner

Verify Award Status for #169794

Colors

The Design

About At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj

At Leash estas aro el kolringo kaj lameno por dorlotbestoj. La kolringo kaj la lameno estas faritaj el TPU-tegita teksaĵo, elektita pro sia daŭrebleco, fleksebleco kaj rezisto al akvo. Ambaŭ partoj estas 3,8 centimetrojn larĝaj, kaj la larĝa formo disvastigas la premon egale por komforto de la dorlotbesto. Plifortigitaj truoj de 9 milimetroj ebligas alfiksi ornamaĵojn, tiel ke ĉiu aro povas esti personigita. Klaka bukto ebligas rapidan fiksadon kaj malfiksadon. La tenilo estas alĝustigebla por portado permane, ĉe la talio aŭ trans la korpo.

The Recognition

About the Bronza A' Design Award

At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. At Leash Kolringo por Dorlotbestoj, Lameno por Dorlotbestoj bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging
Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags
customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology
at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge
The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research
Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration
at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration
Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow
at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents
Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.

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