Honki Factory Vida Identeco by Daichi Takizawa

Honki Factory Vida Identeco by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 Arĝenta A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

ArĝentoGrafiko· 2025

Honki Factory Vida Identeco

by Daichi Takizawa

Client: Honki Factory Co.,Ltd

Arĝenta A' Design Award Winner in Grafiko Category

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Verified Award Winner

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Colors

The Design

About Honki Factory Vida Identeco

La koncepto estas Malfermado de la Vojo, La Honki-Maniero. Ĝi difinas Honki kiel Seriozeco, kiel havi klaran celon kaj fari konkretajn paŝojn direkte al ĝi. Tiuj, kiuj regas la strukturitan aliron al komerca evoluigo, povas uzi ĝin por krei novajn vojojn. La deziro nutri multajn Honki-individuojn estas reprezentita en la H-forma kadro, simbolanta strukturon, kaj la logotipo, inspirita de fabriko, reprezentanta produktadon. La variabla dezajno de la simbolo kaj tiparo reflektas adapteblon tra ĉiuj industrioj kaj kampoj.

The Recognition

About the Arĝenta A' Design Award

Honki Factory Vida Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Honki Factory Vida Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Honki Factory Vida Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensions & Packaging: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tags: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Production Technology: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Design Challenge: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Research: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiration: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Project Duration: This project started in June 2022 and was completed in March 2024.
Operation Flow: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Image Credits: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024