Powerbuilding Marka Identeco de Anton Bukoros

La dizajno Powerbuilding Marka Identeco de Anton Bukoros estas tre estimata gajninto de la prestiĝa 2025 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2025

Powerbuilding Marka Identeco

de Anton Bukoros

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

12,677

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Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Powerbuilding Marka Identeco

PowerBuilding estas fitnesa projekto el Novjorko kiu kombinas sciencon kaj trejnadon. La vida sistemo estas konstruita sur grafikaj elementoj: cirkloj reprezentas nutradon, zigzagoj simbolas sanon, kaj rektaj linioj signifas forton. La dizajno kunfandas du tiparojn: teknologian monospacitan tiparon kaj grasan groteskon, reprezentante povon. La kolorpaletro baziĝas sur ruĝa-blua gradiento, helpante la markon elstari el komunaj solvoj en la usona fitnesa industrio. La rezulto estas kohera vida identeco, skalebla tra ciferecaj kaj presitaj medioj.

La Agnosko

Pri la Bronza A' Design Award

Powerbuilding Marka Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Powerbuilding Marka Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Powerbuilding Marka Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Etikedoj: Identity, Logo, Sport, Brand Identity
Produkta Teknologio: Digital printing
Dizajna Defio: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Esplorado: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiro: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Projekta Daŭro: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Funkcia Fluo: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Teamanoj: Anton Bukoros
Bildaj Kreditoj: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros