Kratistos Shopper Bag Pakumo by Konstantinos Chamamtzis

Kratistos Shopper Bag Pakumo by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2026

Kratistos Shopper Bag Pakumo

by Konstantinos Chamamtzis

Client: Kratistos by Costis

Fera A' Design Award Winner in Pakado Category

4,941

Verified Award Winner

Verify Award Status for #177263

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kratistos Shopper Bag Pakumo

Kratistos prezentas sian novigan brakhorloĝan aĉetsakon, inspiritan de la ikoneca A-litera emblemo de la marko, kiu simbolas novajn komencojn kaj bonegecon. La unika dezajno de la sako kunfandas grafikaĵojn kaj rubandon por dinamike malkaŝi la emblemon kiam ĝi estas tenata, transformante pakumon en deklaron de marka identeco. Preciza metiarto certigis la perfektan vicigon de grafikaĵoj kaj rubando, dum zorgema kolorkongruigo superis materialajn sentemojn. Ĉi tiu aĉetsako starigas novan normon por krea markado.

The Recognition

About the Fera A' Design Award

Kratistos Shopper Bag Pakumo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Kratistos Shopper Bag Pakumo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Kratistos Shopper Bag Pakumo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Dimensions & Packaging: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Tags: shopper bag, kratistos, A, functionality, branding, luxury
Production Technology: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Design Challenge: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Research: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Inspiration: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Project Duration: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Operation Flow: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patents: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Image Credits: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios