The Kaobei Ĉefa Funkcio: Kultura Promocia Taso de Yen Chang Chen

La dizajno The Kaobei Ĉefa Funkcio: Kultura Promocia Taso de Yen Chang Chen estas tre estimata gajninto de la prestiĝa 2026 Ora A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

OroReklamado· 2026

The Kaobei Ĉefa Funkcio: Kultura Promocia Taso

de Yen Chang Chen

Kliento: Yuan Ze University

Gajninto de Ora A' Design Award en la Kategorio Reklamado

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La Dezajno

Pri The Kaobei Ĉefa Funkcio: Kultura Promocia Taso

Libra Teksto: La Kultura Promocia Taso estis dizajnita por transformi distingivan elementon de la nuntempa tajvana popola kulturo en tuŝeblan kulturan artefakton. Inspirita de vaste rekonata interreta fenomeno kiu kombinas humuron, satiron kaj socian komentadon, la projekto esploras kiel vernakla lingvo povas esti tradukita en produktdezajno. Per interligado de cifereca kulturo kaj fizika sperto, la dizajno konservas kulturan memoron, kuraĝigas publikan engaĝiĝon kaj proponas alireblan manieron pripensi lokan identecon kaj kolektivan esprimon.

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Pri la Ora A' Design Award

The Kaobei Ĉefa Funkcio: Kultura Promocia Taso estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke The Kaobei Ĉefa Funkcio: Kultura Promocia Taso estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. The Kaobei Ĉefa Funkcio: Kultura Promocia Taso kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

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Unikaj Ecoj: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Dimensioj kaj Pakado: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Etikedoj: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Produkta Teknologio: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Dizajna Defio: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Esplorado: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Inspiro: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Projekta Daŭro: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Funkcia Fluo: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.