Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado by Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2026

Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado

by Kazuo Fukushima and Aya Tanaka

Client: Meiji China Investment Co.,Ltd.

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner
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Colors

The Design

About Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado

Ĉi tiu trinkaĵa pakada dezajno reinterpretas klasikan nigratean lakton per nuntempa grafika esprimo. Tradiciaj ornamaj motivoj estas abstraktigitaj en kontinuan envolvan ŝablonon, kiu plibonigas videblecon el ĉiuj anguloj, samtempe kreante ritman vidan fluon. Strukturita centra etikedo establas klarecon kaj hierarkion, ekvilibrigante ornaman riĉecon kun legebleco. La dezajno liveras rafinitan tamen alireblan ĉeeston, certigante fortan breton-rekonon kaj vidan koherecon tra diversaj podetalaj medioj.

The Recognition

About the Arĝenta A' Design Award

Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Heritage Wrap Beverage Packaging Ĉefa Funkcio: Trinkaĵa Pakado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions & Packaging: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tags: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Production Technology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Design Challenge: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Research: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiration: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Project Duration: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operation Flow: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Team Members: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Image Credits: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD