Zna Z9 Aŭtomobila Hom-Maŝina Interfaco by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 Aŭtomobila Hom-Maŝina Interfaco by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Arĝenta A' Design Award in Dezajno de Interfaco, Interago kaj Uzantsperto Competition Category.

ArĝentoInterfaco· 2026

Zna Z9 Aŭtomobila Hom-Maŝina Interfaco

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

Arĝenta A' Design Award Winner in Interfaco Category

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The Design

About Zna Z9 Aŭtomobila Hom-Maŝina Interfaco

Zna Z9 estas hom-maŝina interfaca sistemo por la cifereca kabino de eksterŝosea kamioneto. La interfaco uzas senjuntajn 3D-scenajn transirojn anstataŭ kompleksaj arbaj menuoj. La 12,8-cola altdifina ekrano adaptiĝas al ŝanĝoj de tempo, vetero kaj la ĉirkaŭa medio. Plurmodala interago estas subtenata, inkluzive de tuŝo, gesta regado, voĉa asistanto kaj biometria rekono, kio malpliigas la kognan ŝarĝon. Duontravidebla matvitra teksturo kaj angulaj geometriaj formoj donas al la interfaco fortikan identecon.

The Recognition

About the Arĝenta A' Design Award

Zna Z9 Aŭtomobila Hom-Maŝina Interfaco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Zna Z9 Aŭtomobila Hom-Maŝina Interfaco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Zna Z9 Aŭtomobila Hom-Maŝina Interfaco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.