Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.
BronzoGrafiko· 2013
Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo
Client: Vilnius Academy of Arts
Bronza A' Design Award Winner in Grafiko Category
Verified Award Winner
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About Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo
Book Text: Identeco Kreita de Konsumanto estas dinamika korporacia identeca sistemo evoluigita por moderna artmuzeo. La sistemo kombinas konstantan parton kaj dinamikan parton. Bazaj vidaj elementoj kaj presita aro formas la konstantan parton. La dinamika parto estas konstruita el datumoj kreitaj de vizitantoj. Ĉiu vizitanto produktas personan simbolon kaj bildon de movado. Ĉi tiuj elementoj tiam estas uzataj por memoraĵoj, moviĝantaj grafikaĵoj kaj dinamika ensigno montrata sur la retejo kaj sur ciferecaj ekranoj. La vida materialo estas farita per vektora grafiko kaj registrita video.
The Recognition
About the Bronza A' Design Award
Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Identity Created by Consumer (ICC) Ĉefa Funkcio: Korporacia Identeca Sistemo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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