Lithuanian Vodka Gold Dizajno de Vodka Pakado by Studija Creata

Lithuanian Vodka Gold Dizajno de Vodka Pakado by Studija Creata is a highly esteemed winner of the very prestigious 2015 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2015

Lithuanian Vodka Gold Dizajno de Vodka Pakado

by Studija Creata

Client: Stumbras

Bronza A' Design Award Winner in Pakado Category

23,852

Verified Award Winner

Verify Award Status for #39586

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lithuanian Vodka Gold Dizajno de Vodka Pakado

Pureco kaj klareco estas la ĉefaj ecoj kiuj reflektas la kvaliton de vodko. Ili devis esti emfazitaj dum la remarkigo de Litova Vodko Gold – la merkatolidanto de vodko en Litovio. Samtempe kelkaj trajtoj de nacia identeco estis enkondukitaj – la nomo Litova Vodko mem postulis tiun elekton. Aŭtentaj etnaj motivoj transformiĝis en modernan, puran komponaĵon. Post kiam la masiveco de la malnova etikedo estis detruita por krei malpezán, perforitan dekoron, la oro ekbrilis multe pli elegante.

The Recognition

About the Bronza A' Design Award

Lithuanian Vodka Gold Dizajno de Vodka Pakado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Lithuanian Vodka Gold Dizajno de Vodka Pakado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Lithuanian Vodka Gold Dizajno de Vodka Pakado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas