La dizajno Feral Horses Brand Identity Firma Identeco de Emanuele Grittini estas tre estimata gajninto de la prestiĝa 2018 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

ArĝentoGrafiko· 2018

Feral Horses Brand Identity Firma Identeco

de Emanuele Grittini

Kliento: Feral Horses

Gajninto de Arĝenta A' Design Award en la Kategorio Grafiko

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Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Feral Horses Brand Identity Firma Identeco

Feral Horses Marka Identeco estas firma identeco desegnita por kompanio, kiu laboras en la kampo de investoj en nuntempa arto. La identeco parolas al tri spektantaroj: artamantoj, profesiaj borsistoj, kaj scivolemaj sukcesuloj. Unusola piktogramo kunigas la artan kaj la financan flankojn de la marko. La emblemo kaj ĝiaj variantoj estas rastrume perfektaj, tiel ke la signo restas klara kaj rekonebla. La koloroj estis difinitaj per la Pantone-sistemo kaj poste konvertitaj al sRGB kaj CMYK. La elektitaj tiparoj funkcias kaj en presaĵo kaj sur ekrano.

La Agnosko

Pri la Arĝenta A' Design Award

Feral Horses Brand Identity Firma Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Feral Horses Brand Identity Firma Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Feral Horses Brand Identity Firma Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensioj kaj Pakado: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Etikedoj: art, investment, economy, financial, artist, artwork,
Produkta Teknologio: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Dizajna Defio: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Esplorado: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiro: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Projekta Daŭro: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Funkcia Fluo: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.