Sparkling Juice Trinkaĵa Pakumo by Mao Ming and Yao Dabin

Sparkling Juice Trinkaĵa Pakumo by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2020

Sparkling Juice Trinkaĵa Pakumo

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Bronza A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Trinkaĵa Pakumo

Sparkla Suko estas pakaĵa dizajno por karbondioksida fruktotrinkaĵo. La dizajno kombinas la etikedon kun la formo de la vitra botelo. La bevelita etikedo sekvas la kurbecon de la botelo, kaj malgranda frukta etikedo indikas la guston de la suko. Mandesegnitaj ilustraĵoj montras kvar bestojn, flamengon, leopardon, ĝirafon kaj kameleonon, etendantajn sin al kvar fruktoj, laimo, pasifloro-frukto, frago kaj liĉio. La botelo enhavas 290 mililitrojn kaj estas 20 centimetrojn alta. Varmarĝenta presado kaj reliefigo estas uzataj sur la etikedo.

The Recognition

About the Bronza A' Design Award

Sparkling Juice Trinkaĵa Pakumo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Sparkling Juice Trinkaĵa Pakumo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Sparkling Juice Trinkaĵa Pakumo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming