Diaoyutai Diaoyutai-Alkohola Pakado by Jiabo Lu and Kun Luo

Diaoyutai Diaoyutai-Alkohola Pakado by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2020

Diaoyutai Diaoyutai-Alkohola Pakado

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #87662

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Colors

The Design

About Diaoyutai Diaoyutai-Alkohola Pakado

Diaoyutai estas pakada dezajno kreita por altkvalita ĉina alkoholaĵo. La drakomotivo, kiu reprezentis la plej altan imperiestran bildon en antikva Ĉinio, estas uzata kiel la ĉefa ornama elemento. La botelkovrilo estas riĉe detala, kaj ĝia kvadrata formo memorigas pri la jada sigelo kiu simbolis imperiestran potencon. La botelo mem restas tre simpla. La kontrasto inter riĉa ornamado kaj simplaj surfacoj kreas solenan vidan bildon kun distinga ĉina karaktero. La ekstera skatolo estas farita el reciklebla papero, kaj la botelo estas farita el tradicia ĉina ceramiko.

The Recognition

About the Arĝenta A' Design Award

Diaoyutai Diaoyutai-Alkohola Pakado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Diaoyutai Diaoyutai-Alkohola Pakado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Diaoyutai Diaoyutai-Alkohola Pakado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017