Mi Band 3 Pakumo por Sporta Brakumo by Xiaomi is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Pakada Dezajno Competition Category.
ArĝentoPakado· 2020
Mi Band 3 Pakumo por Sporta Brakumo
by Xiaomi
Client: Xiaomi
Arĝenta A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #90017The Design
About Mi Band 3 Pakumo por Sporta Brakumo
Mi Band 3 estas pakuma dezajno por sporta brakumo. La pakumo uzas simplan ciferon 3 kiel la ĉefan vidan punkton, ĉirkaŭitan de motivo inspirita de atletika kurejo. La motivo etendiĝas sur la tutan skatolon kaj transdonas la movon de sporto per simplaj linioj. La skatolo estas stancita kaj faldita el papero, kaj ĝi mezuras 108 milimetrojn en alto, 75 milimetrojn en longo kaj 32 milimetrojn en larĝo. Malsamaj koloroj markas la malsamajn versiojn. La serio konservas unuforman dezajnon por resti videbla sur podetalaj bretoj.
The Recognition
About the Arĝenta A' Design Award
Mi Band 3 Pakumo por Sporta Brakumo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Mi Band 3 Pakumo por Sporta Brakumo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Mi Band 3 Pakumo por Sporta Brakumo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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