Coreintive Ĉefa Funkcio: Korporacia Identeco by Donggyun Kang

Coreintive Ĉefa Funkcio: Korporacia Identeco by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

ArĝentoGrafiko· 2020

Coreintive Ĉefa Funkcio: Korporacia Identeco

by Donggyun Kang

Client: Coreintive

Arĝenta A' Design Award Winner in Grafiko Category

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Verified Award Winner

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Colors

The Design

About Coreintive Ĉefa Funkcio: Korporacia Identeco

Coreintive estas korporacia identeca dezajno kreita por dezajna agentejo. La nomo estas mallongigo de Core in Creative (Kerno en Kreiveco). En la vortmarko, la lasta litero E estas spegulita kaj kunigita kun la unua litero C por formi krampan formon. Cirklo estas metita ene de la krampo por reprezenti la kernon kiu estas entenata. La cirklo aludas al valoroj kiel eblo, unikeco, skaleblo kaj integriĝo. La identeco estas konstruita sur tri motivaj lingvoj bazitaj sur la literoj C, O kaj E. La projekto estis kompletigita en la Respubliko de Koreio.

The Recognition

About the Arĝenta A' Design Award

Coreintive Ĉefa Funkcio: Korporacia Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Coreintive Ĉefa Funkcio: Korporacia Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Coreintive Ĉefa Funkcio: Korporacia Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim