Seotun Saram Firma Identeco by Yangji Kim

Seotun Saram Firma Identeco by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

BronzoGrafiko· 2020

Seotun Saram Firma Identeco

by Yangji Kim

Client: Seotun Saram

Bronza A' Design Award Winner in Grafiko Category

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Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Firma Identeco

Seotun Saram estas firma identeco por servo, kiu kunligas homojn serĉantajn helpon kun profesiaj konsilistoj. La nomo aludas al iu, kiu ankoraŭ ne estas lerta, kaj la slogano diras, ke ĉiuj komencas mallerte. Fabelo priskribas la konsilan procezon por homoj, kiuj ne konas konsiladon. La rakonto havas du figurojn: Seotun, vaganta konsilato, kaj Gobukki, malrapida sed fidinda konsilisto. Varma paperteksturo, lirika mara bluo de la nokta ĉielo kaj mandesegnitaj piktogramoj formas la vidan sistemon. La celo estas prezenti konsiladon kiel amikan, varman kaj sekuran.

The Recognition

About the Bronza A' Design Award

Seotun Saram Firma Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Seotun Saram Firma Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Seotun Saram Firma Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim