Nudus Manĝetaĵo by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Ora A' Design Award in Pakada Dezajno Competition Category.

OroPakado· 2020

Nudus Manĝetaĵo

by Angela Spindler

Client: Depot Creative

Ora A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #92526

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nudus Manĝetaĵo

La pakado por noventreprena kompanio montras ĉi tiujn sanajn fruktojn kaj legomajn blatojn nudajn bonfarajn filozofion kaj ludeman humuron. Ilia diferenco estas, ke ili estas faritaj el fruktoj kaj legomaj tranĉaĵoj, aersekigitaj, kun nenio aldonita – tial la 'nudaj' koncepto. Kvankam nigra estas aŭdaca kaj netradicia elekto por la sana manĝaĵa merkato, la agentejo elektis ĉi tion por montri la viglecon de la produkto kaj doni al ĝi ekstran bretan krion. La fotado kaptas la produkton antaŭ kaj post aersekigado ilustrante la frukton estas tiel bona kiel la naturo celita.

The Recognition

About the Ora A' Design Award

Nudus Manĝetaĵo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Nudus Manĝetaĵo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Nudus Manĝetaĵo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis