Terark Vida Identeco-Desegno by Tong Wen

Terark Vida Identeco-Desegno by Tong Wen is a highly esteemed winner of the very prestigious 2020 Fera A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

FeroGrafiko· 2020

Terark Vida Identeco-Desegno

by Tong Wen

Client: Tong Wen

Fera A' Design Award Winner in Grafiko Category

10,547

Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Vida Identeco-Desegno

Terark estas vida identeco desegnita por teknologia kompanio, kiu provizas servojn pri prilaborado de grandaj datumoj. La desegno baziĝas sur punktomatrico kombinita kun kelkaj gradientaj koloroj. Glate interligitaj punktoj formas la literon T, la unuan literon de la kompania nomo. Provizitaj estis multoblaj gradientaj ombrigiloj, tiel ke la identeco povas esti adaptita al multaj uzoj. Ankaŭ liveritaj estis propra tiparo kaj punktomodelo por uzo en presaĵoj kaj aliaj materialoj. La identeco estis aplikita al broŝuroj, jarlibroj, vizitkartoj kaj akvoboteloj.

The Recognition

About the Fera A' Design Award

Terark Vida Identeco-Desegno estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Terark Vida Identeco-Desegno estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Terark Vida Identeco-Desegno estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.