The Meaninghall Tea Teo-Pakumado by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Teo-Pakumado by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2020

The Meaninghall Tea Teo-Pakumado

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #97594

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Teo-Pakumado

La teo Meaninghall estas pakumada dezajno por Biluochun-verda teo. Biluochun estas verda teo produktata en Luxiang, malgranda urbeto apud la lago Tai en Suzhou, Ĉinio. La pakumado estas farita el speciala arta papero kun makula teksturo, kiu memorigas la malnovajn murojn de la urbocentro. Simplaj liniaj grafikoj kombinas la simbolojn de la monto, la lago kaj la halo en unu pejzaĝan bildon. Varma stampado estas aplikata por esprimi la naturan karakteron de la teo. Ellaborita ilustraĵo estas evitata, do la loka kulturo estas prezentata en trankvila kaj nuntempa maniero.

The Recognition

About the Arĝenta A' Design Award

The Meaninghall Tea Teo-Pakumado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke The Meaninghall Tea Teo-Pakumado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. The Meaninghall Tea Teo-Pakumado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019