Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ora A' Design Award in Limigita Eldono kaj Laŭmenda Dezajno Competition Category.
OroLimigita Eldono· 2020
Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Ora A' Design Award Winner in Limigita Eldono Category
- 54,059
- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo
Zacapa Reserva Limitada 2019 estas limigita eldona pakuma desegno por maljunigita rumo. La bruna etikedo kun orfoliaj literoj kompletigas la sukcenajn kaj orajn nuancojn de la likvaĵo. La karakteriza petate-bendo, teksita pajla bendo farita en specialaj koloroj por ĉi tiu eldono de lokaj gvatemalaj metiistinoj, ĉirkaŭvolvas la botelon. La desegno de la ujo miksas kolorajn kaj teksturajn tavolojn inspiritajn de la gvatemala pejzaĝo. Sur la ujo, la petate-bendo kaj la karakteriza bendo kun gustumaj notoj estas prezentitaj en oraj nuancoj.
The Recognition
About the Ora A' Design Award
Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Zacapa Reserva Limitada 2019 Desegno de Pakumo por Rumo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
