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Spatial Illusion Stand De Exposición by Viktor Bilak

Spatial Illusion Stand De Exposición by Viktor Bilak is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Espacios Interiores y Exposiciones Competition Category.


HierroInterior· 2020

Spatial Illusion Stand De Exposición

by Viktor Bilak

Client: Design-Bureau EXPOLEVEL

A' Design Award de Hierro Winner in Interior Category

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The Design

About Spatial Illusion Stand De Exposición

La tarea arquitectónica del stand de exhibición fue crear el espacio visto con elementos para la presentación del producto de la empresa como papel tapiz. Para la organización del espacio se utilizaron los arcos asimétricos con el desplazamiento. Dos grupos de arcos crean la ilusión de puertas abiertas, aumentando el espacio interior del stand.

The Recognition

About the A' Design Award de Hierro

Spatial Illusion Stand De Exposición ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Spatial Illusion Stand De Exposición sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Spatial Illusion Stand De Exposición es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging
The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags
spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology
The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge
The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research
The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration
The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration
The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow
This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents
Copyrihts belong to Viktor Bilak, 2020.
Team Members
Designer: Viktor Bilak
Architect: Borut Kosir
Image Credits
Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.

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