All In One Experience Consumption Infografía Con Gif Animado by YuJin Jung

All In One Experience Consumption Infografía Con Gif Animado by YuJin Jung is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

All In One Experience Consumption Infografía Con Gif Animado

by YuJin Jung

Client: BC Card

A' Design Award de Plata Winner in Gráfico Category

69,956

Verified Award Winner

Verify Award Status for #100132

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Colors

The Design

About All In One Experience Consumption Infografía Con Gif Animado

El proyecto All In One Experience Consumption es una infografía de Big Data que muestra información como el propósito, el tipo y el consumo de los visitantes a centros comerciales complejos. Los contenidos principales están compuestos por tres Insights representativos derivados del análisis del Big Data, y están ordenados de arriba a abajo según el orden de importancia. Los gráficos se realizan mediante técnicas isométricas y se agrupan utilizando el color representativo de cada tema.

The Recognition

About the A' Design Award de Plata

All In One Experience Consumption Infografía Con Gif Animado ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que All In One Experience Consumption Infografía Con Gif Animado sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. All In One Experience Consumption Infografía Con Gif Animado es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "All In One Experience Consumption" project is a Big Data Infographic showing information such as the purpose, type, and consumption weight of visitors to complex shopping malls.
The main contents are composed of three representative Insights derived from the analysis of the Big Data, and they are arranged from top to bottom according to the order of importance. The graphics are done using isometric techniques and are grouped into using the representative color of each subject. It is designed to stimulate interest through the looks of people like toys and increase confidence by placing bar charts together.
Dimensions & Packaging: width 850px, Format: GIF animation.
Tags: Infographic, GIF, Consumer Trend, Graphic, Illustration, Series, Card
Production Technology: I extracted keywords of consumption trends through social data analysis and set them as themes of each section.
Design Challenge: The challenge was to analyze the consumption trend and derive insight from what perspective. Based on the insights derived, each insight was developed with a design style that fits well.
Also, Some Challenges I faced how to convey visualizations so that people can be interested and easily understood. Gif also needed to be careful not to damage the content of the infographic.
Research: By organizing and analyzing big data on consumption by age, region, commercial district, and channel, I have captured keywords for consumption trends and found Insight by connecting related data in various ways.
Inspiration: In Korea, the number of Indoor experience groups who prefer to act in the indoor space rather than the outdoor activities is increasing, so consumption in the complex shopping mall where various experiences can be done in one place is also increasing. I focused on these changes, naming keywords as All-In-One, and conceptualizing the complex shopping mall play space where we can eat, enjoy, decorate and play together in a space.
Project Duration: The project started in March 2017 and finished in March 2017 in the Republic of Korea.
Operation Flow: Through infographics using graphic design elements and moving images in Gif format, I maximized the effect of generating interest and information transmission by analyzing algorithms that can identify consumers' consumption trends by analyzing social media data. The gif form infographic on one page is easy to share, spread, and more specific to the delivery of the situation.