Mtn Dew AMP Game Fuel Launch Envasado de bebidas by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Envasado de bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

Mtn Dew AMP Game Fuel Launch Envasado de bebidas

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award de Plata Winner in Envases Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Envasado de bebidas

El lanzamiento de Mtn Dew AMP Game Fuel es un diseño de packaging e identidad de marca para una bebida de rendimiento lista para tomar, creada para gamers. La identidad visual está construida para adaptarse al entorno de los videojuegos y los e sports, evitando al mismo tiempo los clichés habituales. Una sólida base gráfica da soporte a futuros productos, colaboraciones y experiencias de consumo. Se desarrolló un conjunto completo de recursos de lanzamiento que abarca la marca, el producto y la experiencia del consumidor. El diseño busca presentar la bebida de una manera auténtica ante los atletas de e sports y los jugadores.

The Recognition

About the A' Design Award de Plata

Mtn Dew AMP Game Fuel Launch Envasado de bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Mtn Dew AMP Game Fuel Launch Envasado de bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mtn Dew AMP Game Fuel Launch Envasado de bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release