Happiness Paquete De Pastel De Luna by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2020
Happiness Paquete De Pastel De Luna
by Chao Xu
Client: La Maison Bakery
A' Design Award de Bronce Winner in Envases Category
- 13,142
- Verified Award Winner
- Verify Award Status for #100696
The Design
About Happiness Paquete De Pastel De Luna
El paquete de pastel de luna de felicidad es un paquete de regalo, que consta de cinco cajas con diferentes estructuras y gráficos. El equipo de diseño de Inbetween Creative representó una imagen de cómo la gente local celebra el festival del Medio Otoño, utilizando una ilustración de estilo chino. La ilustración muestra los edificios locales y las actividades de mediados de otoño, como carreras de botes dragón, tocar tambores. Este diseño de paquete de regalo no solo actúa como un recipiente de comida, sino también como un recuerdo para promover la cultura de la ciudad de Shien.
The Recognition
About the A' Design Award de Bronce
Happiness Paquete De Pastel De Luna ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Happiness Paquete De Pastel De Luna sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Happiness Paquete De Pastel De Luna satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Dimensions & Packaging
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Tags
- package design, logo, handrawing, typography
- Production Technology
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Design Challenge
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Research
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Inspiration
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Project Duration
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Operation Flow
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Patents
- Trademark(2019) La Maison Bakery
- Team Members
- Creative Director: Chao Xu
Illustration: Danlin Zhang - Image Credits
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
