Co Ba Coffee Envasado de café by My Linh Mac

Co Ba Coffee Envasado de café by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Co Ba Coffee Envasado de café

by My Linh Mac

Client: Mmac

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Co Ba Coffee Envasado de café

Co Ba Coffee es un diseño de packaging creado para una marca vietnamita de café. El envase presenta el café con huevo, una bebida tradicional de Vietnam que aún es poco conocida en otros países. El logotipo se basa en un retrato minimalista de la fundadora. El nombre de la marca proviene de un término vietnamita para referirse a una tía y evoca los lazos familiares y la vida en comunidad. Los colores se han tomado del paisaje agrícola donde se cultivan los granos de café. Para las bolsas y la papelería se emplean papel y poliéster reciclables. El diseño moderno está dirigido a los consumidores de café que van con prisa.

The Recognition

About the A' Design Award de Bronce

Co Ba Coffee Envasado de café ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Co Ba Coffee Envasado de café sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Co Ba Coffee Envasado de café satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac