Problue Annual Posters Cartel by JBBC Branding Consultancy

Problue Annual Posters Cartel by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Fotografía y Manipulación Fotográfica Competition Category.

PlataFotografía· 2020

Problue Annual Posters Cartel

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award de Plata Winner in Fotografía Category

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Verified Award Winner
Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Cartel

Problue Annual Posters es una serie de carteles impresos creada para una marca de buceo. Cada cartel muestra a una modelo que viste al mismo tiempo ropa urbana con estilo y un traje de buceo, de modo que la transición entre la vida cotidiana y el buceo se hace visible. El azul grisáceo se aplica al caballero para aportar elegancia, y el rojo se aplica a la dama. Las aletas de camuflaje aluden al movimiento de la vida urbana. Los contrastes se disponen de manera intencionada: lo rápido y lo estático, la ropa de diario y el traje de buceo, lo suave y lo afilado. Cada cartel mide 420 por 594 milímetros.

The Recognition

About the A' Design Award de Plata

Problue Annual Posters Cartel ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Problue Annual Posters Cartel sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Problue Annual Posters Cartel es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd