Ugly Monster Envase para paletas de helado by JBBC Branding Consultancy

Ugly Monster Envase para paletas de helado by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Ugly Monster Envase para paletas de helado

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Envase para paletas de helado

Ugly Monster es el envase de un producto de paletas de helado elaborado en Taiwán. El diseño presenta un personaje verde de superficie rugosa, inspirado en la guayaba, una fruta cultivada en el municipio de Yanchao. El verde fluorescente otorga al personaje un aspecto positivo y lleno de vitalidad. El cuerpo y las piernas mantienen una proporción desequilibrada y el personaje carece de manos, por lo que su forma resulta divertida. El envase mide 70 mm de ancho, 195 mm de largo y 20 mm de alto. El objetivo es promocionar el producto y llamar la atención sobre este pequeño municipio y sus agricultores.

The Recognition

About the A' Design Award de Bronce

Ugly Monster Envase para paletas de helado ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Ugly Monster Envase para paletas de helado sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Ugly Monster Envase para paletas de helado satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.