Jianlibao Wepop Envasado de bebidas by Tiger Pan

Jianlibao Wepop Envasado de bebidas by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

Jianlibao Wepop Envasado de bebidas

by Tiger Pan

Client: Jianlibao

A' Design Award de Plata Winner in Envases Category

34,636

Verified Award Winner

Verify Award Status for #101162

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jianlibao Wepop Envasado de bebidas

Wepop es un packaging diseñado para un agua con gas afrutada y sin azúcar. La botella de PET tiene una forma sencilla que se estrecha hacia la parte superior. Una película mate serigrafiada aporta a la superficie un agarre firme y un tacto suave. La tipografía emplea un efecto de píxeles, y cada carácter se descompone en trazos independientes que funcionan como bloques de construcción. Las frutas están ilustradas con un estilo pop art, y colores contrastantes de gran pureza identifican los cuatro sabores. El packaging busca presentar una bebida saludable a los consumidores jóvenes.

The Recognition

About the A' Design Award de Plata

Jianlibao Wepop Envasado de bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Jianlibao Wepop Envasado de bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jianlibao Wepop Envasado de bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie