Kuniichi El Paquete De Alimentos de Katsunari Shishido

El diseño Kuniichi El Paquete De Alimentos de Katsunari Shishido es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2020

Kuniichi El Paquete De Alimentos

de Katsunari Shishido

Cliente: Cocodoru

Ganador del A' Design Award de Oro en la Categoría Envases

71,412

Ganador de Premio Verificado

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Colores

El Diseño

Acerca de Kuniichi El Paquete De Alimentos

La comida tradicional japonesa en conserva Tsukudani no es muy conocida en el mundo. Un guiso a base de salsa de soja que combina varios ingredientes de la tierra y del mar. El nuevo paquete incluye nueve etiquetas diseñadas para modernizar los patrones japoneses tradicionales y expresar las características de los ingredientes. El nuevo logotipo de la marca está diseñado con la expectativa de continuar esa tradición durante los próximos 100 años.

El Reconocimiento

Acerca del A' Design Award de Oro

Kuniichi El Paquete De Alimentos ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Kuniichi El Paquete De Alimentos sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Kuniichi El Paquete De Alimentos crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensiones y Embalaje: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Etiquetas: japanese, food, package, graphic, textile, pattern, illustration, colorful
Tecnología de Producción: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Desafío de Diseño: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Investigación: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiración: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Duración del Proyecto: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Flujo de Operación: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.