Lei Shing Hong Forest Food Court Arte Mural e Identidad by Jansword Zhu

Lei Shing Hong Forest Food Court Arte Mural e Identidad by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

Lei Shing Hong Forest Food Court Arte Mural e Identidad

by Jansword Zhu

Client: Jansword zhu

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Lei Shing Hong Forest Food Court Arte Mural e Identidad

Forest Food Court es un patio de comidas ubicado en el edificio de oficinas diseñado por el famoso arquitecto japonés Kuma Kengo en Pekín. El concepto central de la arquitectura es "Bosque en la ciudad". La identidad de marca y el enorme arte mural de 6m*150m surgieron de este concepto. Gráficos encantadores y trazos sueltos aportan un flujo relajado, orgánico y urbano al serio edificio de oficinas. La ilustración semi-abstracta equilibra la atmósfera de la oficina y evita resultar demasiado infantil o tierna.

The Recognition

About the A' Design Award de Plata

Lei Shing Hong Forest Food Court Arte Mural e Identidad ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Lei Shing Hong Forest Food Court Arte Mural e Identidad sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Lei Shing Hong Forest Food Court Arte Mural e Identidad es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu