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Sweet Osmanthus Envasado de vino by Yunxin Chen

Sweet Osmanthus Envasado de vino by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.


BronceEnvases· 2020

Sweet Osmanthus Envasado de vino

by Yunxin Chen

Client: Kwei Mun Lung

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #101516

Colors

The Design

About Sweet Osmanthus Envasado de vino

Sweet Osmanthus es un diseño de packaging para un vino chino elaborado con flores de osmanto y zumo de uva, producido sin adición de agua. La caja mide 230 por 90 por 90 milímetros. El diseño se inspira en la cultura de Jiangnan, una región conocida por su larga historia y por sus jardines clásicos. El motivo de la ventana se emplea como tema principal, ya que las ventanas expresan el carácter de los jardines de Jiangnan. Cada ventana ofrece una vista distinta. Los cuatro lados de la caja componen en conjunto una única escena continua de jardín que vuelve a narrar la historia de la región.

The Recognition

About the A' Design Award de Bronce

Sweet Osmanthus Envasado de vino ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Sweet Osmanthus Envasado de vino sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Sweet Osmanthus Envasado de vino satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging
230mm x90mm x90mm
Tags
Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge
The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research
Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration
The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration
The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members
Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi

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