Krastsvetmet Gifts Lingotes de oro de recuerdo by Proektmarketing +1 is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Artículos de Regalo Competition Category.
OroArtículos de Regalo· 2020
Krastsvetmet Gifts Lingotes de oro de recuerdo
Client: Krastsvetmet
A' Design Award de Oro Winner in Artículos de Regalo Category
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The Design
About Krastsvetmet Gifts Lingotes de oro de recuerdo
Krastsvetmet Gifts es una serie de lingotes de oro de recuerdo que se ofrecen como alternativa al regalo de dinero. Se desarrollaron tres colecciones. Una de ellas emplea formas geométricas inspiradas en la pintura abstracta y en las formas del Art Nouveau. Otra colección presenta patrones abstractos que evocan la superficie del agua, la corteza de los árboles y las nubes. La tercera muestra el escudo de armas ruso y la corona del Imperio ruso, y resulta idónea para regalos corporativos. Los lingotes están elaborados en oro puro y se presentan en envases de cartón y plástico. El diseño se adapta a distintos tamaños.
The Recognition
About the A' Design Award de Oro
Krastsvetmet Gifts Lingotes de oro de recuerdo ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Krastsvetmet Gifts Lingotes de oro de recuerdo sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Krastsvetmet Gifts Lingotes de oro de recuerdo crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts. - Dimensions & Packaging
- The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
- Tags
- gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
- Production Technology
- Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
- Inspiration
- Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
- Project Duration
- The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
- Operation Flow
- A person can buy this ingot for themselves or as a gift.
- Team Members
- Creative Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin
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