Boho Ras Cócteles Envasados de Abhijeet Thakur

El diseño Boho Ras Cócteles Envasados de Abhijeet Thakur es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2020

Boho Ras Cócteles Envasados

de Abhijeet Thakur

Cliente: Abhijeet Thakur

Ganador del A' Design Award de Plata en la Categoría Envases

38,504

Ganador de Premio Verificado

Verificar Estado del Premio para #101804

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Colores

El Diseño

Acerca de Boho Ras Cócteles Envasados

Boho Ras vende cócteles envasados elaborados con los mejores licores indios locales. El producto tiene un aire bohemio, que captura el estilo de vida artístico poco convencional y las imágenes del producto son la representación abstracta del entusiasmo que recibe el consumidor después de beber el cóctel. Ha logrado perfectamente lograr el punto medio donde se encuentran Global y Local, donde se fusionan para formar la vibra Glocal para el producto. Boho Ras vende aguardientes puros en botellas de 200 ml y cócteles envasados en botellas de 200 ml y 750 ml.

El Reconocimiento

Acerca del A' Design Award de Plata

Boho Ras Cócteles Envasados ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Boho Ras Cócteles Envasados sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Boho Ras Cócteles Envasados es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Dimensiones y Embalaje: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Etiquetas: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Tecnología de Producción: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Desafío de Diseño: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Investigación: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspiración: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Duración del Proyecto: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Flujo de Operación: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.