SberBank Online Aplicación de banca móvil de SberBank Online Design Team

El diseño SberBank Online Aplicación de banca móvil de SberBank Online Design Team es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño Móvil.

PlataMóvil· 2021

SberBank Online Aplicación de banca móvil

de SberBank Online Design Team

Cliente: Sberbank

Ganador del A' Design Award de Plata en la Categoría Móvil

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Colores

El Diseño

Acerca de SberBank Online Aplicación de banca móvil

SberBank Online es una aplicación de banca móvil desarrollada para un gran banco ruso. Casi todos los productos bancarios de la entidad están disponibles en línea a través de la aplicación. Los servicios bancarios tradicionales se combinan con funciones de estilo de vida, como chats, historias y un catálogo. A las transferencias de dinero se les pueden añadir postales y pegatinas de colores para hacerlas más personales. Cuando una operación tarda mucho tiempo, se muestra una pantalla animada en lugar de una página de carga en blanco. Las pantallas principal y de bienvenida se personalizan según la ubicación y la hora del día.

El Reconocimiento

Acerca del A' Design Award de Plata

SberBank Online Aplicación de banca móvil ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que SberBank Online Aplicación de banca móvil sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. SberBank Online Aplicación de banca móvil es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensiones y Embalaje: Above iOS 10.0 / Above Android 10.0
Etiquetas: Digital Banking, Personalization, Emotional Design, app.
Tecnología de Producción: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Desafío de Diseño: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Investigación: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiración: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Duración del Proyecto: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Flujo de Operación: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.