Huade La Identidad Visual De La Ciudad by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2020
Huade La Identidad Visual De La Ciudad
by Fu Yong
Client: Huade
A' Design Award de Hierro Winner in Gráfico Category
- 11,681
- Verified Award Winner
- Verify Award Status for #102148
The Design
About Huade La Identidad Visual De La Ciudad
Huade fue una vez una importante base militar para defender las fronteras del norte de China. Las instalaciones militares abandonadas pueden desarrollar la experiencia militar y el turismo e impulsar el desarrollo económico urbano. El diseño está inspirado en un botón, los símbolos de pausa e inicio en el botón significan que suspenden el trabajo ocupado y comienzan el viaje de Huade. La combinación del símbolo de pausa e inicio y el pentagrama es el Abb en inglés. HD de Huade. La estrella de cinco puntas es parte de la bandera del ejército y de la charretera. Huade siempre recordará y rendirá homenaje a los héroes que defendieron al país durante la guerra.
The Recognition
About the A' Design Award de Hierro
Huade La Identidad Visual De La Ciudad ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Huade La Identidad Visual De La Ciudad sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Huade La Identidad Visual De La Ciudad es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
