Plata Gráfico · 2020
Fil Identidad de marca
by Young Huale
- A' Design Award de Plata 2020 in Gráfico
- CLIENT: By-Enjoy
- Estimated Number of Design Views: 42,088
- Verification code 4B2DC0793C · Verify this award
Colors
About Fil Identidad de marca
FIL es un sistema de identidad de marca creado para una tienda que vende colecciones de diseñador y otros artículos de diseño. El nombre FIL significa línea en francés. Una línea continua recorre el centro de las tres letras, de modo que la idea que sustenta la marca resulta directa y visible. La línea puede alargarse o acortarse, lo que permite emplear el logotipo en distintas longitudes y posiciones manteniendo una imagen unificada. La identidad se aplica a rótulos de la tienda, tarjetas de presentación, packaging, papelería, etiquetas identificativas, bolsos y artículos de papel.
About the A' Design Award de Plata
Fil Identidad de marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Fil Identidad de marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Fil Identidad de marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Image Credits
- Photographer:Zou Xunkai
