Fresh Blood DG Youth Exposición cultural by Ruikang Xie

Fresh Blood DG Youth Exposición cultural by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Eventos Competition Category.

BronceEvento· 2021

Fresh Blood DG Youth Exposición cultural

by Ruikang Xie

Client: Xiexie Design

A' Design Award de Bronce Winner in Evento Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Exposición cultural

Fresh Blood DG Youth es una exposición cultural celebrada en Dongguan, China. La muestra presenta a seis expositores locales bajo el lema del suministro fresco de innovación cultural. La distribución está dispuesta como un mercado de verduras, con lámparas giratorias en forma de hortalizas colocadas sobre hileras de mesas de vendedores ambulantes. Seis alimentos locales representan la identidad de los seis expositores. Dado que el recinto no podía albergar las obras originales, se troquelaron folletos A5 con formas de alimentos, como un ganso asado, impresos con textos e imágenes. La bolsa de papel más grande mide 340 por 380 milímetros.

The Recognition

About the A' Design Award de Bronce

Fresh Blood DG Youth Exposición cultural ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Fresh Blood DG Youth Exposición cultural sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Fresh Blood DG Youth Exposición cultural satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen