Sense of Forest El Supermercado De Perfumería by Dmitry Pozarenko

Sense of Forest El Supermercado De Perfumería by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2020

Sense of Forest El Supermercado De Perfumería

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sense of Forest El Supermercado De Perfumería

La imagen de un bosque de invierno translúcido se convirtió en la inspiración de este proyecto. La abundancia de texturas de madera natural y granito sumerge al espectador en una corriente de impresiones plásticas y visuales de los signos de la naturaleza. El tipo industrial de equipos se suaviza con los colores de cobre oxidado rojo y verde. La tienda es un lugar de atracción y comunicación para más de 2000 personas diariamente.

The Recognition

About the A' Design Award de Plata

Sense of Forest El Supermercado De Perfumería ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Sense of Forest El Supermercado De Perfumería sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Sense of Forest El Supermercado De Perfumería es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.