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Rare Proportions Serie de Carteles by Pedro Panetto

Rare Proportions Serie de Carteles by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.


PlataGráfico· 2020

Rare Proportions Serie de Carteles

by Pedro Panetto

Client: Pedro Panetto

A' Design Award de Plata Winner in Gráfico Category

48,500

Verified Award Winner

Verify Award Status for #102571

Colors

The Design

About Rare Proportions Serie de Carteles

Rare Proportions es una serie de carteles sobre la naturaleza brasileña. Cada cartel aplica la Proporción Áurea, una proporción de 1,618 presente en la naturaleza, para crear guías, jerarquía y elementos ilustrados. Los animales se dibujan con una geometría basada en esa misma proporción. Los colores reflejan la diversidad de la fauna y la flora brasileñas. Todos los carteles siguen una misma línea conceptual, aunque cada uno posee su propia expresión. La serie fue creada en Brasil. El objetivo es mostrar la rareza y la belleza de la naturaleza y contribuir a su preservación.

The Recognition

About the A' Design Award de Plata

Rare Proportions Serie de Carteles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Rare Proportions Serie de Carteles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Rare Proportions Serie de Carteles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
Dimensions & Packaging
All posters use the same proportions system, faithfully based on 1.618 ...
Tags
Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
Production Technology
Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
Design Challenge
The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
Inspiration
The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
Project Duration
The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.

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