Caster Control Remoto de Mariana Couto and Tiago Correia

El diseño Caster Control Remoto de Mariana Couto and Tiago Correia es un ganador altamente estimado del prestigioso 2020 A' Design Award de Hierro en la categoría de competición Diseño de Electrónica de Consumo.

HierroElectrónica de Consumo· 2020

Caster Control Remoto

de Mariana Couto and Tiago Correia

Cliente: Telefonica

Ganador del A' Design Award de Hierro en la Categoría Electrónica de Consumo

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El Diseño

Acerca de Caster Control Remoto

El control remoto Caster fue diseñado para su uso con el servicio de TV y Movistar de Telefónica. Los elementos de control importantes son el área de navegación centralizada y el símbolo cuidadosamente colocado para la función de comando de voz integrado que permite al usuario interactuar con el asistente virtual Aura. En el reverso del control remoto, un revestimiento suave proporciona comodidad adicional y un agarre apropiado, lo que permite un manejo particularmente seguro. Debido al sensor de luz incorporado, los botones del control remoto que se usan con más frecuencia se iluminan cuando el dispositivo se maneja en una habitación con poca luz.

El Reconocimiento

Acerca del A' Design Award de Hierro

Caster Control Remoto ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Caster Control Remoto sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Caster Control Remoto es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensiones y Embalaje: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Etiquetas: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Tecnología de Producción: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Desafío de Diseño: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Investigación: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiración: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Duración del Proyecto: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Flujo de Operación: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patentes: Copyrights belong to Tech4home Ltd 2019
Miembros del Equipo: Mariana Couto
Tiago Correia
Créditos de Imagen: All images created by João Santos (Chief Design Officer at Tech4home)